Introduction: "Worship at the altar of convergence", a new paradigm for understanding media change
Spoiling Survivor, the anatomy of a knowledge community
Buying into American Idol, how we are being sold on reality TV
Searching for the origami unicorn, the Matrix and transmedia storytelling
Quentin Tarantino's Star Wars? Grassroots creativity meets the media industry
Why Heather Can Write, media literacy and the Harry Potter wars
Photoshop for democracy, the new relationship between politics and popular culture
Conclusion: Democratizing television? Politics of participation
Glossary.