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An Insider's Guide to Place Branding Shaping the Identity and Reputation of Cities, Regions and Countries
Author
Title
An Insider's Guide to Place Branding [electronic resource] : Shaping the Identity and Reputation of Cities, Regions and Countries / by Florian Kaefer.
ISBN
9783030671440
Edition
1st ed. 2021.
Publication
Cham : Springer International Publishing : Imprint: Springer, 2021.
Physical Description
1 online resource (XIII, 289 p.) 48 illus.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Variant and related titles
Springer ENIN.
Other formats
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Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
April 05, 2021
Series
Management for Professionals,
Contents
Introduction to an Insider's Guide to Place Branding
Place Branding Essentials: Understanding Place Branding
Keys for Place Branding Success
How Place Branding Can Contribute to a Better World
Place Branding: The Future
Interviews With Experts: Adam Mikolajczyk on Meaningful City Branding
Dr. Andrea Lucarelli on the Politics of Place Branding
Andrew Hoyne on Placemaking and Place Branding in Australia
Anupam Yog on Place Branding and Placemaking in India
Aparna Dutt Sharma on India, Nation Branding and Investment Promotion
Bill Baker on Destination Branding for Small Cities and Regions
Bill Geist on the Future of Destination Marketing and DMO's
Buck Song Koh on Brand Singapore and Successful Nation Branding
Caio Esteves on Place Branding in Brazil and Latin America
Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics
Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural Economy
Christopher Hire on Strong City Brands and Data-Led Innovation
Ed Burghard on Economic Development and Brand America
Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning
Dr. Efe Sevin on Exurban Place Branding
Erling Fossen on Oslo, City Brand Reputation and Sustainability
Dr. Gary Warnaby on City Marketing and Retail Destinations
Günter Soydanbay on City Branding, Turkey and Psychology
Gustavo Koniszczer on Country Branding in Latin America
Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding
Dr. Hila Oren on Placemaking and City Branding in Tel Aviv
Hjörtur Smárason on Place Branding, Future Cities and Brand Africa
Dr. Hong Fan on City Branding in China and Public Diplomacy
Inga Hlín Pálsdóttir on Destination Branding and Iceland
Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia
Jaume Marín on Destination Branding and Social Media
Jeannette Hanna on Creating Authentic Place Brands
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation
Dr. Joao Freire on Place Branding in Portugal and the Middle East
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy
Jose Filipe Torres on the Branding and Digital Reputation of Countries
José Pablo Arango Calle on Country Branding in Colombia
Juan Carlos Belloso on City Branding and the Case of Barcelona
Dr. Madgalena Florek on Place Marketing and Brand Equity
Malcolm Allan on City Branding and Placemaking in Great Britain
Dr. Marta Herezniak on Place Brand Effectiveness
Dr. Martin Boisen on Place Brand Management
Dr. Natasha Grand on Creating Place Identity
Dr. Oliver Zöllner on Place Branding in Germany
Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction
Rebecca Smith on Country Branding in New Zealand
Dr. Robert Govers on the Origins and Future of Place Branding
Dr. Sebastian Zenker on Place Marketing and City Branding in Europe
Dr. Sonya Hanna on Strategic Place Brand Management
Dr. Stella Kladou on How Culture Impacts City Branding
Todd Babiak on Meaningful Place Branding and Storytelling
Tom Buncle on Destination Branding, Tourismand Crisis Recovery.
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