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Buying into Change Mass Consumption, Dictatorship, and Democratization in Franco's Spain, 1939-1982
Title
Buying into Change Mass Consumption, Dictatorship, and Democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral.
ISBN
9781496226327
1496226321
9781496205063
1496205065
Publication
Lincoln : University of Nebraska Press, [2021]
Manufacture
Baltimore, Md. : Project MUSE, 2021
Copyright Notice Date
©[2021]
Physical Description
1 online resource (pages cm)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
"Buying into Change examines how the development of a mass consumer society under the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and set the stage for Spain's transition to democracy during the late 1970s"-- Provided by publisher.
Format
Books / Online
Language
English
Added to Catalog
April 05, 2021
Contents
Introduction
World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957
Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956
(Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years
"You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain
"On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975.
Subjects
Genre/Form
History
Also listed under
Project Muse. distributor
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