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The zombie business cure : how to refocus your company's identity for more authentic communication
Author
Title
The zombie business cure : how to refocus your company's identity for more authentic communication / Julie C. Lellis, PhD and Melissa Eggleston.
ISBN
9781632659231
1632659239
9781632650801
1632650800
Published
Wayne, NJ : Career Press, 2017.
Physical Description
1 online resource (181 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Does your business feel dead in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. The best organizations are simply more like humans and less like zombies. Humans realize the importance of having a strong sense of self, maintaining a consistent message, and communicating effectively to build relationships.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Lellis, Julie C. Zombie Business Cure : How to Refocus Your Company's Identity for More Authentic Communication. Wayne, NJ : Career Press, ©2017
Format
Books / Online
Language
English
Added to Catalog
September 29, 2021
Bibliography
Includes bibliographical references and index.
Contents
Cover; Title Page; Copyright Page; Dedication; Acknowledgments; Contents; Introduction: Don't Be a Zombie; Chapter 1: Understanding Identity; Chapter 2: Zombies Are Reckless: Be MINDFUL; Chapter 3: Zombies Are Haphazard: Be STABLE; Chapter 4: Zombies Are Stiff: Be FLEXIBLE; Chapter 5: Zombies Are Indistinguishable: Be ORIGINAL; Chapter 6: Zombies Are Self-Absorbed: Be GIVING; Chapter 7: Fully Embodied; Notes; Index; About the Authors.
Subjects
Genre/Form
Electronic books.
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