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Impacts of Customer Relationship Management on Development of Corporations
Author
Title
Impacts of Customer Relationship Management on Development of Corporations [electronic resource] / by Martin A. Moser.
ISBN
9783658358358
Edition
1st ed. 2021.
Publication
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Physical Description
1 online resource (XV, 145 p.) 36 illus.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users. About the author: Martin A. Moser studied Industrial Engineering and Sales Management at the University of Applied Sciences Wiener Neustadt and the Thompson Rivers University in Canada after completing his training at the HTL Mödling (Electronics and Telecommunication Engineering). In addition to his professional activities in Technical Key Account Management and Corporate Development in the packaging industry, he accomplished academic training in Financial Management at Middlesex University London and a PhD-Programme in International Economic Relations and Management at the University of Sopron.
Variant and related titles
Springer ENIN.
Other formats
Printed edition:
Printed edition:
Format
Books / Online
Language
English
Added to Catalog
November 03, 2021
Series
Gabler Theses,
Contents
Introduction
Literature Review
Methodology
Empirical Studies
Interpretation And Discussion Of Results
Summary And Conclusion
Bibliography.
Subjects
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