Cover
Fashion, Women and Power
Copyright
Contents
Foreword
Preface
Acknowledgements
Introduction Theoretical Approaches to Fashion, Power and Women 's Leadership
Introduction
Appearance, performance and identity
Fashion as 'brand'
Fashion branding and personal agency
The question of female-male
The 'dress for success' movement
The pantsuit
Sartorial diplomacy as political agency
Brands and the nation-state
Fashion as soft power
Feminist theories and women 's leadership
Role congruity theory
Intersectionality
Conclusion
Dressing for the public: The Imperial Family in Anglophone and Japanese popular press
The empress 's new clothes: Owada Masko in the public press
Owada Masako 's diplomatic suiting: Echoes of the past, visions of the future
Imperial ensemble 1: A golden sun burst
Formal afternoon wear: Negotiating kimono and western dress
Imperial ensemble 2: A crown of bright stars
Imperial ensemble 3: Robes of silk and gold
An empress 's wardrobe unlocked: Conclusion and further readings
References
PART II: MAKING POLITICS THROUGH FASHION
4. Women Politicians, Fashion and the Media in Australia: Enid Lyons to Julia Gillard
Introduction
Australian women politicians and the fashion dilemma
Enid Lyons: First Australian member of parliament and mother
Women politicians in the 1990s: Fashion and celebrity politics
Bronwyn Bishop
Cheryl Kernot
Natasha Stott Despoja
Julia Gillard: Australia 's first female prime minister
Conclusion
References
5. 'Dressing Up' Two Democratic First Ladies: Fashion as Political Performance in America
The role of the American First Lady