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Shou ji xin wen de xing qi yu mei ti rong he yan jiu
Author
董开栋, author.
Title
Shou ji xin wen de xing qi yu mei ti rong he yan jiu / Dong Kaidong zhu.
手机新闻的兴起与媒体融合研究 / 董开栋著.
ISBN
9787565728365
7565728365
Edition
Di 1 ban.
第1版.
Publication
Beijing Shi : Zhongguo chuan mei da xue chu ban she, 2021.
北京市 : 中国传媒大学出版社, 2021.
Physical Description
6, 3, 279 pages ; 24 cm.
Summary
本书结合创新管理学,媒介经济学,消费者行为学和传播学的相关理论,从媒体和用户两个视角对移动传播时代的新闻业变革做了全面系统的实证考察,不仅丰富了媒体管理与新闻消费理论,而且能为新闻业的持续健康发展提供策略参考和决策依据.
Format
Books
Language
Chinese
Added to Catalog
January 11, 2023
Series
"Guang da xin shi ye" chuan mei xue shu qian yan cong shu
"广大新视野"传媒学术前沿丛书
Bibliography
Includes bibliographical references (pages 277-278).
Subjects
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