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Winning women's hearts and minds : selling Cold War culture and consumerism in the US and the USSR
Author
Title
Winning women's hearts and minds : selling Cold War culture and consumerism in the US and the USSR / Diana Cucuz.
ISBN
9781487518738
1487518730
9781487518721
1487518722
Publication
Toronto ; Buffalo ; London : University of Toronto Press, [2023]
Physical Description
1 online resource ( xv, 317 pages) : illustrations (some color).
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Berlin Available via World Wide Web.
Description based on online resource; title from digital title page (viewed on February 24, 2023).
Access and use
Access restricted by licensing agreement.
Variant and related titles
De Gruyter University Press eBook 2022.
Other formats
Issued also in print format.
Print version: Cucuz, Diana. Winning women's hearts and minds. Toronto ; Buffalo ; London : University of Toronto Press, 2022
Format
Books / Online
Language
English
Added to Catalog
March 02, 2023
Bibliography
Includes bibliographical references and index.
Contents
The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal
The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal
Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union
Modelling the American Dream: Fashion and Femininity in Amerika
Living the American Dream: The Happy Homemaker in Amerika
Amerika, USSR, and a Woman's Proper Place in the 1960s.
Subjects
Also listed under
Walter de Gruyter & Co. University of Toronto Press Complete 2022.
Bookmark As
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