Part I. The Gutenberg Parenthesis
The Parenthesis
Print's Presumptions
Trepidation
Part II. Inside the Parenthesis
What Came Before
How to Print
Gutenberg
After the Bible
Print Spreads
The Troubles
Creation with Print
The Birth of the Newspaper
Print Evolves: Until 1800
Aesthetics of Print
Steam and the Mechanization of Print
Electricity and the Industrialization of Media
The Meaning of It All
Part III. Leaving the Parenthesis
Conversation vs. Content
Death to the Mass
Creativity and Control
Institutional Revolutions
Afterword: And What of the Book?