Introduction : national committees and party brands
Examining DNC and RNC party branding quantitatively : presidential control and national committee branding decline
Building permanently active national committees, 1912-1932
National committees and the New Deal, 1933-1952
"We either have a national party or we do not have," 1953-1968
Managing mixed-ideological parties, 1969-1980
"Reagan's party" vs. "recapturing the center of American politics," 1981-2000
"Near obscurity" : the deterioration of national committee branding, 2001-2016
Conclusion : the past and future of national committees.