Design-centered entrepreneurship / Min Basadur, Michael Goldsby, and Rob Mathews.

2nd edition.

New York, NY : Routledge, 2022.

©2022

1 online resource (xii, 332 pages) : illustrations (chiefly color)

Access is available to the Yale community.

Description based on online resource; title from digital title page (viewed on June 29, 2023).

Access restricted by licensing agreement.

"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- Provided by publisher.

O'Reilly Safari. OCLC KB.

Print version: Basadur, Min. Design-centered entrepreneurship 2nd edition. New York, NY : Routledge, 2022

Books / Online

English

August 28, 2023

Includes bibliographical references and index.

Problem Solving