Social media marketing for book publishers / Miriam J. Johnson and Helen A. Simpson.

Abingdon, Oxon ; New York, NY : Routledge, 2023.

©2023

xv, 184 pages : illustrations ; 24 cm

"Social media marketing is a key area of marketing that publishers and those who want to work in the industry cannot afford to ignore. This book is a guide to developing and optimising smart social strategies across works of fiction. It begins by nailing down the role of brands in publishing and how a publisher should work with an author's brand. From there, it shows publishers how to undertake research to develop insights that can be used to develop the master social strategy - a strategy that will oversee every aspect of social media that the publisher creates and shares. This leads to developing campaign and evergreen strategies and how the publisher can generate and produce valuable content at a range of budgets, and how to structure paid media promotions. This can include working with influencers, and ultimately, how the publisher can nurture and grow their online community - including how to manage when a crisis strikes. All of these elements are taken into account when reporting metrics and success, and how the publisher should utilise feedback beyond ROI, and focus on developing smart and optimised social content"-- Provided by publisher.

English

October 09, 2023

Includes bibliographical references and index.