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Communication Design and Branding A Multidisciplinary Approach
Title
Communication Design and Branding [electronic resource] : A Multidisciplinary Approach / edited by Nuno Martins, Daniel Raposo.
ISBN
9783031353857
Edition
1st ed. 2023.
Publication
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Physical Description
1 online resource (XII, 362 p.) 144 illus., 120 illus. in color.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .
Variant and related titles
Springer ENIN.
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Format
Books / Online
Language
English
Added to Catalog
September 19, 2023
Series
Springer Series in Design and Innovation, 32
Contents
Visual Identity Design and Communication Design
Mapping out the narrative dimensions of visual identities: a typological classification
Principles for the Design of Brand Marks
Dynamic Visual Identities: fundamental principles for their construction
Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina
Certification of vegan and vegetarian products: V-label's redesign
A Product and Mobile Application based Residential Cooling System with Zero Emission
Communication Design and Brand Advertising
"So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city
What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science
Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster
Section 3 - Brand Image and user experience
Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases
Destination image through TripAdvisor´s reviews analysis.
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