Essentials of business research methods / Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton.

5th edition.

New York : Routledge, Taylor & Francis Group, 2023.

©2023

xix, 507 pages : illustrations (black and white) ; 27 cm

Revised edition of The essentials of business research methods, 2020.

"Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank"-- Provided by publisher.

Online version: Hair, Joseph F., Jr., 1944- Essentials of business research methods, 5e Fifth edition. New York, NY : Routledge, 2023

English

November 07, 2023

Includes bibliographical references and index.