Between 1961-1964, as part of an agreement with The New York Times, the Institute for Motivational Research, Inc. conducted a series of monthly consumer panel sessions with women readers of the newspaper. The subjects were asked to answer questions formulated by various advertising agencies with regards to the marketing and advertising of grocery products (i.e. package, price, company image, commercials and advertisements as well as the intrinsic qualities of the product itself). Following each workshop, the Institute prepared a confidential summary report for advertisers as well as public materials that placed the results of the study within the broad context of the market.Full title: In view of the popularity of coffee at Horn & Hardart automats and restaurants, how responsive will you (or 'the public') be to news that Horn & Hardart Automat coffee and Automatic instant coffee are available, for home enjoyment, on sale at your local grocery store?

AMDigital Reference: 63;1370P.41.

Focus Group; Interview; Test.

Reproduction of: In view of the popularity of coffee at Horn & Hardart automats and restaurants. place of publication unknown: Institute for Motivational Research, Inc., 30-Jan-62.

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