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How being a design-driven company will get you from good to great
Author
Title
How being a design-driven company will get you from good to great / Robert Brunner, Stewart Emery, Russ Hall.
ISBN
9780132476638
0132476630
9780132476645
0132476649
9780137050772
Published
Upper Saddle River, N.J. : FTPress Delivers, ©2010.
Physical Description
1 online resource ([12] pages).
Local Notes
Access is available to the Yale community.
Notes
Excerpted from: Do You Matter? / by Robert Brunner and Stewart Emery. Cf. resource description page (viewed March 3, 2010).
Access and use
Access restricted by licensing agreement.
Summary
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company. You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations ...
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
December 05, 2023
Series
FTPress Delivers elements
Bibliography
Includes bibliographical references.
Subjects
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