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Crowdsourcing your brand : how to tap customer desire
Author
Title
Crowdsourcing your brand : how to tap customer desire / Barry Libert, Jon Spector ; foreword by Don Tapscott.
ISBN
0137083092
9780137083091
9780137083114
0137083114
9780137080533
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Physical Description
1 online resource ([8] pages).
Local Notes
Access is available to the Yale community.
Notes
Cover title.
Imprint from cover p. [3].
Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
Access and use
Access restricted by licensing agreement.
Summary
This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included ...
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
December 05, 2023
Series
FTPress Delivers elements
Subjects
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