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Edison in the boardroom revisited : how leading companies realize value from their intellectual assets
Author
Title
Edison in the boardroom revisited : how leading companies realize value from their intellectual assets / Suzanne S. Harrison and Patrick H. Sullivan.
ISBN
9781118170120
1118170121
9781118170137
111817013X
9781118170144
1118170148
9781118004531
1118004531
Edition
2nd ed.
Published
Hoboken, N.J. : Wiley, ©2012.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Prev. ed. entered under: Davis, Julie L.
Access and use
Access restricted by licensing agreement.
Summary
"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Provided by publisher.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Harrison, Suzanne S. Edison in the boardroom revisited. 2nd ed. Hoboken, N.J. : Wiley, ©2012
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
Bibliography
Includes bibliographical references and index.
Contents
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace.
The Rise of the IP InvestorSummary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities.
What Level Four Companies Are Trying to AccomplishBest Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy.
Classification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index.
Subjects
Subjects (Medical)
Intellectual Property
Commerce
Industry
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