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Business research methods
Author
Title
Business research methods / Naval Bajpai.
ISBN
9789332510449
933251044X
1299486525
9781299486522
9788131754481
8131754480
Published
Delhi : Pearson, [2011]
Physical Description
1 online resource (1 volume) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies bring to life the realities of undertaking these researchs. Emphasis on data analysis is the key strength of this book. The book uses the latest software packages: MS Excel (2007), SPSS 17 and Minitab 15 to solve statistical data analysis. The complexity of multivariate analysis is also dealt with the help of these three softwares.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version:
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
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