Behind every good decision : how anyone can use business analytics to turn data into profitable insight / Piyanka Jain and Puneet Sharma ; edited by Lakshmi Jayaraman.

New York : American Management Association, [2014]

©2015

1 online resource (276 pages)

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In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how business professionals at any level can take the information at their disposal and leverage it to make better decisions. Packed with examples and exercises, the book shows readers how they can clarify the business question; lay out a hypothesis-driven plan; pull relevant data; and convert it to insights. Business analytics needn't be left to the specialists. This book reveals how anyone can deploy it to help solve problems, increase revenue, decrease costs, improve products, and more.

O'Reilly Safari. OCLC KB.

Erscheint auch als: Jain, Piyanka. Behind every good decision . How anyone can use business analytics to turn data into profitable insight

Books / Online

English

February 27, 2024

Includes bibliographical references and index.