Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as "lily pads" that a company can reach before leaping to the next market

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Author

Sinfield, Joseph V., author.

Title

Finding a lower-risk path to high-impact innovations : the pursuit of major innovations is often seen as a risky endeavor. However, there is a lower-risk way to commercialize certain types of high-impact innovations, by viewing initial applications as "lily pads" that a company can reach before leaping to the next market / Joseph V. Sinfield, Freddy Solis.

Publication

[Place of publication not identified] : MIT Sloan Management Review, [2016]

Physical Description

1 online resource (1 volume) : illustrations

Local Notes

Access is available to the Yale community.

Notes

Date of publication suggested by the text.

"Reprint #57416."

Description based on online resource; title from cover (viewed September 8, 2016).

Access and use

Access restricted by licensing agreement.