Brand co-creation in tourism and hospitality / Raouf Ahmad Rather, Mohsin Abdur Rehman, Kevin Kam Fung So, and Haywantee Ramkissoon
Impact of social media involvement on brand co-creation during COVID-19 outbreak in the tourism industry / Raouf Ahmad Rather, Imran Khan, Ricardo Godinho Bilro, and Lisa Cain
Co-creation facets and their impact on tourist well-being : an empirical study in the French context / Sihem Dekhili and Yousra Hallem
Branding and co-creation in emerging tourist destinations : a content hotel website analysis / Erisher Woyo, Mohsin Abdur Rehman, and Raouf Ahmad Rather
Driving destination-based brand equity : the role of tourists' interaction in social-media destination brand communities / Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger III, Wilson K.S. Leung, and Kin Yi Lee
Perceived value of images carrying tourism location information on social media and customer brand engagement / Khalil Hussain, Amir Zaib Abbasi, Muddasar Ghani Khwaja, Ali Hussain, and Ting Ding Hooi
Creating customer value-in-use based experience in the tourism industry : a conceptual framework / Mohsin Abdur Rehman, Shoaib Muhammad, and Raouf Ahmad Rather
Player- and spectator-engagement and co-creation in E-sports gaming events during and post-COVID-19 / Adele Berndt, Linda D. Hollebeek, Kristel Kaljund, and Raouf Ahmad Rather
Tourism-based gamification as a platform for engagement and co-creation during COVID-19 : framework and propositions / Raouf Ahmad Rather, Dhouha Jaziri, Ali Asad, Zahoor Ahmad Parrey, and Ashaq Hussain Najar
The role of AR/VR in improving customer experience : a comprehensive view of experience and technology-based theories for tourism metamorphosis / Dhouha Jaziri, Aymen Ben Hassine, and Rym Bouzaabia
Post-COVID-19 educational tourism : social eWOM adoption, attitude, and destination choice intention / Sima Rahimizhian, Foad Irani, and Kayode K. Eluwole
Getting a second chance : post-COVID-19 behavioral changes of women tourists / Nusrat Jahan and Mahfuza Sultana Fariha
Conclusion : informing brand co-creation and future research / Raouf Ahmad Rather.