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Why it's good for business when customers share your values
Author
Title
Why it's good for business when customers share your values / Daniel Aronson.
Edition
[First edition].
Publication
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Physical Description
1 online resource (7 pages)
Local Notes
Access is available to the Yale community.
Notes
Reprint #65332.
Access and use
Access restricted by licensing agreement.
Summary
Sharing deep values with customers is a competitive advantage and a powerful creator of business value that leaders too often fail to recognize. Companies that do are likely to find that shared values can enhance customer acquisition and life cycles and experience all of the benefits that brings.
Variant and related titles
Why it is good for business when customers share your values
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
April 29, 2024
Bibliography
Includes bibliographical references.
Subjects
Bookmark As
Citation
