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Theory of type design
Title
Theory of type design / Gerard Unger.
ISBN
9789462084407
9462084408
9789462084513
Publication
Rotterdam : Nai010, [2018]
Copyright Notice Date
©2018
Physical Description
239 pages : color illustrations ; 25 cm
Summary
"Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today's digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume's extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world."--Publisher description
Format
Books
Language
English
Added to Catalog
July 09, 2024
Bibliography
Includes bibliographical references (pages 211-217) and index.
Contents
Prologue
The nature of type design
Type and language
History
Norms
Convention
Exemplary designs and themes
Technology, economy, pragmatism, and formalization
Strokes and parts
Structure, pattern, texture
Consistency and coherence
Rhythm and space
Optical adjustments
Fitting
Ideas of interference
Italic
Large and small: to be seen, to be read
Typography
Expression
Time, place, personality
Legibility
Ergonomics
Classifications
Evaluation
Epilogue: Personal preferences.
Subjects
Genre/Form
Specimens.
Bookmark As
Citation
