Prologue
The nature of type design
Type and language
History
Norms
Convention
Exemplary designs and themes
Technology, economy, pragmatism, and formalization
Strokes and parts
Structure, pattern, texture
Consistency and coherence
Rhythm and space
Optical adjustments
Fitting
Ideas of interference
Italic
Large and small: to be seen, to be read
Typography
Expression
Time, place, personality
Legibility
Ergonomics
Classifications
Evaluation
Epilogue: Personal preferences.