Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication Page
Contents
Preface
List of contributors
List of illustrations
List of abbreviations
Introduction
1 Your country(ies) need you! The case for a global analysis of military recruitment campaigning
'Munitions of the mind': studies of propaganda, recruitment and public opinion
Advertising, mass media and the birth of the modern military recruitment campaign
Pageantry, iconography and the written word: selling service in the distant past
Military recruitment in times of war and peace: an overview of the case studies
2 Your media need you! How recruiters use advertising, public relations and propaganda to promote service and allegiance
The art of paying for space: advertising, agencies and advertisements
Selling service in news, entertainment and current affairs: the art of propaganda
Events, issues and reputation: the public relations of military recruitment
Conclusion: reflecting on the process of paying, earning and owning media content
Part I Recruitment in an era of total war
3 Why Africans in British Empire territories joined the colours, 1914-1918
'A low whisper that vibrated over the empire': recruiting at the outset of the war
Agriculture, mining and commerce: the economics of recruitment
The 'right sort of man': ethnicity and conscription
'A chance to see the world': experiences of enlistment and challenges of recruiting
Army bands, public speeches, advertisements and atrocity stories
Conclusion
4 National aspirations against war fatigue: uses and mechanisms of mobilising propaganda in World War I Greece
Greece, the First World War and the significance of the 'great idea'
Channels and content of propaganda in Greece in the early twentieth century
The mobilisation of 23 September 1915
The mobilisation of 18 April 1917
The mobilisation of 22 January 1918
Conclusion: from neutrality to participation
recruiting in a divided country
5 Winning the battle to lose the war: the Call to Arms recruiting campaign in Australia, 1916
Recruiting and publicity in Australia in the First World War
Conscription, coercion and the Call to Arms campaign
Recruiting and the slow path to federalism
Conclusion: voluntary service, conscription and the shifting tides of public opinion
6 It takes a good woman to sell a good war: the use of women in World War I United States propaganda posters
The great propaganda machine
What is propaganda?
The Division of Pictorial Publicity
Woman as propaganda technique
Woman as symbol
Protecting angels
Conclusions
7 'A place for everyone, and everyone must find the right place': recruitment to British civil defence, 1937-44
A 'new chapter'? Establishing the administrative framework