The Routledge handbook of nonprofit communication / edited by Gisela Gonçalves and Evandro Oliveira.

1 Edition.

Abingdon ; New York, NY : Routledge, 2023.

1 online resource

Access is available to the Yale community.

Description based upon online resource; title from PDF title page (viewed Oct 18th, 2022).

Access restricted by licensing agreement.

"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector"-- Provided by publisher.

Taylor & Francis. EBA 2024-2025.

Print version: Routledge handbook of nonprofit communication 1 Edition. New York, NY : Routledge, 2023

Books / Online

English

August 07, 2024

Includes bibliographical references and index.