International case studies in tourism marketing / Edited by Gürhan Aktaş and Metin Kozak.

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group 2022.

1 online resource.

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"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.

Taylor & Francis. EBA 2024-2025.

Print version: International case studies in tourism marketing Abingdon, Oxon ; New York, NY : Routledge, 2022

Books / Online

English

August 07, 2024

International cases studies in tourism

Includes bibliographical references and index.