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Managing Strategic Airline Alliances
Author
Title
Managing Strategic Airline Alliances.
ISBN
1351920294
9781351920292
0754613275
1138263753
9780754613275
9781138263758
Published
Florence : Taylor and Francis, 2004.
Physical Description
1 online resource (217 pages)
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
"The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management."--Jacket.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Print version: Kleymann, Birgit. Managing Strategic Airline Alliances. Florence : Taylor and Francis, ©2004
Format
Books / Online
Language
English
Added to Catalog
August 07, 2024
Series
Ashgate Studies in Aviation Economics and Management
Bibliography
Includes bibliographical references and index.
Contents
1. Characteristics of the airline industry and alliances
2. Alliancing objectives
3. The dynamics of interdependence
4. Alliancing life : talking to the practitioners
5. Competing with the alliance : strategy options of independents
6. Marketing airline alliances : the branded alliance
7. The effect of strategic alliances on performance
8. Extraction of financial benefits by alliance partners
9. Challenges to federation governance
10. Success and failure factors of airline alliances
11. A look into the future.
Subjects
Genre/Form
Electronic books.
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