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Staging the New Berlin : place marketing and the politics of urban reinvention post-1989
Author
Title
Staging the New Berlin : place marketing and the politics of urban reinvention post-1989 / Claire Colomb.
ISBN
020313754X
1136489363
9780203137543
9781136489365
0415594022
0415594030
9780415594028
9780415594035
Published
London ; New York : Routledge, ©2012.
Physical Description
1 online resource (x, 358 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skillful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to sell Berlin to investors, visitors, Germans and Berliners themselves.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Print version: Colomb, Claire. Staging the New Berlin. London ; New York : Routledge, 2012
Format
Books / Online
Language
English
Added to Catalog
August 07, 2024
Series
Planning, history, and environment series
Bibliography
Includes bibliographical references (pages 318-345) and index.
Contents
1. Introduction: the Reinvention of the Ǹew' Berlin Post-1989
What Can We Learn from Berlin?
Approach and Structure of the Book
2. Understanding the Politics of Place Marketing and Urban Imaging
From Baltimore to Berlin: Urban Boosterism, City Marketing and Place Branding in the Post-Fordist Era
Place Marketing through the Prism of Urban Political Economy: Reconciling the Material and the Symbolic
Place Marketing as Public Policy, Discourse and Imagery. An Analytical and Methodological Framework
Conclusion
3. Selling Berlin in the Twentieth Century: Historical Perspectives
Urban Modernity and the Birth of Contemporary Place Selling Practices (1871-1933)
From Cosmopolitan Weltstadt to Imperial Germania. Berlin and the National-Socialist Propaganda (1933-1945)
Promoting Berlin during the Cold War (1945-1989): Between Tourism Advertising and Ideological Image War
Conclusion.
4. On the Way to Weltstadt? Unification and Metropolitan Ambitions, 1989-1993
Debating Possible Futures for the German Democratic Republic, November 1989-December 1990
Berlin Year Zero. The Aftermath of Division
On the Way to Weltstadt? Metropolitan Ambitions and Olympic Marketing, 1991-1993
Conclusion
5. The Actors of Place Marketing in the New Berlin
The Creation of Dedicated Place Marketing Organizations, 1991-1995
Other Actors of Place Marketing: A Wide-Ranging Constellation of Interests
The Politics of Place Marketing: Goals, Target Audiences and Instruments
Conclusion
6. Marketing the Global Service Metropolis and the National Capital
Potsdamer Platz as Emblem of the Aspiring Global Service Metropolis
C̀apital City Marketing' for Berlin and the New Berliner Republic
Conclusion
7. Staging Urbanism: Construction Site Tourism and the City as Exhibition.
Displaying Other Berlins: Alternative Marketing and Artistic Subversions
Conclusion
10. Contemporary Urbanism and the Politics of Reimaging.
Staging Urbanism: From Site-Specific Panoramas to the Entire City as Exhibition
The Pedagogy of the New Berlin
R̀ecreating' the European City. C̀ritical Reconstruction' and City Marketing
Conclusion
8. ̀Poor, But Sexy': Marketing the Creative City, 2001-2011
Ẁorst Practice Urban Governance'? Anatomy of a Financial Crisis and Its Aftermath
Place Marketing, Economic Development and Tourism Promotion in the 2000s
P̀oor, But Sexy': Pushing the Visual and Discursive Urban Frontier in the Branding of the Creative City
C̀ity in Search of Its Identity Looking for New Motto. Contact City Hall with Ideas'
Conclusion
9. Contested Place Marketing, Contested Urban Images, 1994-2011
Coordination and Accountability: The Contested Organizational Arrangements of Place Marketing
The Rationale of Place Marketing: Substantive Critiques
From Symbolic Reimaging to Real Gentrification: Fighting the Extension of the Urban Frontier.
Subjects
Genre/Form
Electronic books.
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