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17385398
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20240910161732.0
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120327s2008 maua ob 000 0 eng d
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(OCoLC)ocn781718754
040
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UMI
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eng
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pn
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UMI
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OCLCQ
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DEBSZ
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N$T
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YDXCP
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TEFOD
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OCLCQ
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OCLCQ
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MERUC
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OCLCQ
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CEF
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OCLCQ
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UKMGB
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OCLCO
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OCL
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OCLCQ
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OCLCO
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OCLCQ
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OCLCL
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HOPLA
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GBC122159
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bnb
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7
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020063223
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Uk
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923351950
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9781616736484
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(electronic bk.)
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1616736488
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(electronic bk.)
020
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9781592533985
020
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1592533981
037
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CL0500000129
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Safari Books Online
037
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E70F21AA-2CA5-45EF-B9A3-A0DB787DC381
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OverDrive, Inc.
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http://www.overdrive.com
050
4
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Z246
100
1
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Taute, Michelle.
245
1
0
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Brochures 01 :
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an essential primer for today's competitive market /
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Michelle Taute.
246
1
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At head of title:
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Design matters
246
3
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Brochures 1
246
3
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Brochures zero one
246
3
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Brochures one
260
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Beverly, Mass. :
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Rockport Publishers,
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©2008.
300
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1 online resource (175 pages) :
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illustrations
336
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text
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txt
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rdacontent
337
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computer
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c
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rdamedia
338
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online resource
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cr
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rdacarrier
490
1
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Design matters
506
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Access restricted by licensing agreement.
588
0
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Print version record.
504
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Includes bibliographical references (pages 170-171).
505
0
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Cover -- Title -- CONTENTS -- INTRODUCTION -- Brochure Invasion -- PLANNING -- Building a Foundation -- Working with Identity Guidelines -- Is a Brochure the Right Solution? -- DESIGN BASICS -- Layout: Spinning a Yarn -- Finishing Touches -- BUDGET CONSIDERATIONS -- A Positive Approach -- Production Strategies -- PRACTICAL MATTERS -- Getting It Printed -- Press Checks and Folding -- CASE STUDIES -- GALLERY -- RESOURCES -- CONTRIBUTORS -- ABOUT THE AUTHOR
520
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The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
590
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Access is available to the Yale community.
650
0
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Brochures
|x
Design.
650
7
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graphic design.
|2
aat
650
7
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graphic arts.
|2
aat
650
7
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Graphic arts
|2
fast
650
7
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Graphic design (Typography)
|2
fast
730
0
|a
O'Reilly Safari.
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OCLC KB.
758
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has work:
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Brochures 01 (Text)
|1
https://id.oclc.org/worldcat/entity/E39PCGW6xjJMJwbV6yCcJYcfmd
|4
https://id.oclc.org/worldcat/ontology/hasWork
776
0
|i
Print version:
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Taute, Michelle.
|t
Brochures 01.
|d
Beverly, MA : Rockport, ©2008
|z
1592533981
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(DLC) 2007021208
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(OCoLC)133465583
830
0
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Design matters.
852
8
0
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yulint
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None
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Online resource
852
8
0
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Online resource
856
4
0
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Online book
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https://go.oreilly.com/yale-university/library/view/-/9781592533985/?ar
901
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Z246
902
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|17253635
905
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online resource
907
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2024-09-10T16:17:32.000Z
946
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