Title
Brochures 01 : an essential primer for today's competitive market / Michelle Taute.
ISBN
9781616736484
1616736488
9781592533985
1592533981
Published
Beverly, Mass. : Rockport Publishers, ©2008.
Physical Description
1 online resource (175 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The nuts and bolts of effective brochure design. The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
Variant and related titles
At head of title: Design matters
Brochures 1
Brochures zero one
Brochures one
O'Reilly Safari. OCLC KB.
Other formats
Print version: Taute, Michelle. Brochures 01. Beverly, MA : Rockport, ©2008
Added to Catalog
September 10, 2024
Bibliography
Includes bibliographical references (pages 170-171).
Contents
Cover
Title
CONTENTS
INTRODUCTION
Brochure Invasion
PLANNING
Building a Foundation
Working with Identity Guidelines
Is a Brochure the Right Solution?
DESIGN BASICS
Layout: Spinning a Yarn
Finishing Touches
BUDGET CONSIDERATIONS
A Positive Approach
Production Strategies
PRACTICAL MATTERS
Getting It Printed
Press Checks and Folding
CASE STUDIES
GALLERY
RESOURCES
CONTRIBUTORS
ABOUT THE AUTHOR