Introduction
Part 1: Getting started with DIY websites. From groundbreaking to grand opening: constructing your website step by step
Laying your website's foundation
Part 2: Creating a site that people will visit. Resonating with visitors
Nailing SEO basics: search engine optimization 101
Killing it with keywords
Part 3: Architecting plans for your website. A place for everything and everything in its place
Content scaffold: supporting your website's information
Preparing your site's content
Part 4: Designing and laying out your website. Deconstructing the anatomy of web pages
Unfurling the canvas of design options
Generating leads from your website
Part 5: Going live and measuring results. Optimizing each page for search (on-page optimization)
Ribbon-cutting in cyberspace: your website's grand opening
Securing your website
Keeping up with the Joneses: measuring what you built and making it better
Part 6: The part of tens. The ten commandments of building a successful website
Ten rookie mistakes to avoid
Index.