Introduction The Most Important Person in the World
The Fandom Analytics Framework
Fandom Foundations: Stories and Narratives
Fandom Meaning: Community and Identity
Fandom Measurement: Brand Equity and Customer Equity
Fandom Extensions: Transference and Sponsorship
Sports and Entertainment Product Analysis
Application 1: Fan Insights
Application 2: Brand Measurement
Application 3: Fan Lifetime Value
Application 4: Sponsorship Valuation
Commentary.