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Malaysia Airlines : learning from the MH370 event
Author
Title
Malaysia Airlines : learning from the MH370 event / Vimala Venugopal.
ISBN
9781526468277 (ebook) :
Publication
London : SAGE Publications: SAGE Business Cases Originals, 2019.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
Malaysia Airlines Berhad faced two downed airplanes in 2014, leading to the loss of hundreds of lives. In the midst of this, the company is losing heavily (both financially and non-financially) as consumers no longer trust the level of security provided by the airline. Due to these losses, investors are discouraged and the company must lay off numerous staff. Malaysia Airlines Berhad is in the midst of bankruptcy, and the company must now find a solution to revive its business.
Variant and related titles
Sage Business Cases 2019 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
Bibliography
Includes bibliographical references and index.
Subjects
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