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Marketing research decisions in Chic-Chicken
Author
Title
Marketing research decisions in Chic-Chicken / Atanu Adhikari.
ISBN
9781529708561 (ebook) :
Publication
London : Indian Institute of Management, Kozhikode, 2017.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Originally Published In Adhikari, A. (2017). Marketing Research Decisions in Chic-Chicken. Kozhikode, India: Indian Institute of Management, Kozhikode.
Description based on XML content.
Access and use
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Summary
In 2016, Chic-Chicken, a Dubai based chain of restaurants is experiencing a decline in sales due to international competition from other food giants such as McDonalds, KFC and Domino's Pizza. The protagonist of the case, Kiran Sarker is asked to conduct market research on the Indian market to discover how Chic-Chicken should go about rebranding itself.
Variant and related titles
Sage Business Cases 2021 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Business Cases
Subjects
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Citation
