Books+ Search Results
Aggregation as the remedy for the decline of niche sports broadcasting : a case study of the European Championships
Author
Title
Aggregation as the remedy for the decline of niche sports broadcasting : a case study of the European Championships / Henk Erik Meier, Jörg Hagenah, Malte Jetzke.
ISBN
9781529798418 (ebook) :
Publication
London : Human Kinetics, Inc., 2020.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Originally Published In : Meier, H. E., Hagenah, J., & Jetzke, M. (2018). Aggregation as the Remedy for the Decline of Niche Sports Broadcasting: A Case Study of the European Championships. Case Studies in Sport Management, 13(4), 719-743.
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
As Hutchins and Rowe have emphasized, digital plenitude will fundamentally affect sports broadcasting. In particular, niche sports will be confronted with a more difficult media environment in which the chances of being telecast may increase, while the chances of finding an audience are likely to decrease. Therefore, niche sports face the need to further submit to a media logic. The current research is a case study involving an analysis of the 2018 European Championships from a mediatization perspective. While the findings show how aggregation helped to revitalize audience interest, the case study reveals that the future of niche-sport broadcasting is uncertain, because the audience habits that the European Championships exploited are fading.
Variant and related titles
Sage Business Cases 2022 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE business cases
Bibliography
Includes bibliographical references and index.
Subjects
Also listed under
Bookmark As
Citation
