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Global Genes : communicating the launch of Global Research Initiative Rare X
Author
Title
Global Genes : communicating the launch of Global Research Initiative Rare X / Garrett Camaren, Madeleine Ginty, James S. O'Rourke.
ISBN
9781529706758 (ebook) :
Publication
London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2019.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Originally Published InCamaren, G., Ginty, M. & O'Rourke IV, J. S. (2019). Global Genes: Communicating the Launch of Global Research Initiative Rare X. 19-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various stakeholder groups and will require strategic communicative efforts to deliver the proposal.
Variant and related titles
Sage Business Cases 2020 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Business Cases
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