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Stone Lion Inn : haunting in a small town
Title
Stone Lion Inn : haunting in a small town / Kimberly Mathe-Soulek, Grant C. Aguirre, Mary G. Roseman, Iona Dallinger.
ISBN
9781529713435 (ebook) :
Publication
London : International CHRIE, 2016.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Originally Published InMathe-Soulek, K., Aguirre, G. C., Roseman, M. G., & Dallinger, I. (2016). Stone Lion Inn: Haunting in a small town. Journal of Hospitality & Tourism Cases, 5(2), 48-56.
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Access and use
Access restricted by licensing agreement.
Summary
The Stone Lion Inn was started by Rebecca Luker in the mid 1980's as the state of Oklahoma's first bed and breakfast. During a time of economic hardship in the state, Luker sought to generate strong revenue by adding a murder mystery component to a patron's stay for an extra fee. Simultaneously, some guests started describing ghostly encounters in their stay at the Stone Lion Inn. The hauntings may have scared some business owners away, but Luker saw it as an opportunity to grow the business and to reach guests by uniquely and strategically positioning Stone Lion Inn. Through the use of emotional branding and atmospherics, this case examines how marketing tactics of the Stone Lion Inn have brought success to the establishment.
Variant and related titles
Sage Business Cases 2020 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Business Cases
Bibliography
Includes bibliographical references and index.
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