Title
Virtual lab : generating value from virtual reality in healthcare education / Anna Sibinska, Magdalena Godek-Brunel, Andrej Braguca.
Publication
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
The Czech company Virtual Lab has developed a cutting-edge training solution using virtual reality called VR ICU, to serve hospital intensive care units. VR ICU has already achieved success in Czech hospitals and medical training centers. The management challenge now is to more deeply understand markets and customers in order to manage customer relationships as effectively as possible. In addition, the time has come for international expansion. The most promising market is Poland, which neighbors the Czech Republic. Virtual Lab must carefully consider which of four possibilities is the best internationalizing strategy.
Variant and related titles
Sage Business Cases 2024 Annual Collection.
Added to Catalog
September 17, 2024