Alternate pathways for leveraging digital technologies in agriculture / Pankaj Setia, Vidya Vemireddy, and Manisha Rathi.

9781071941485 :

London : Indian Institute of Management, Ahmedabad, 2024.

1 online resource : illustrations.

Access is available to the Yale community.

Description based on XML content.

Access restricted by licensing agreement.

The case familiarises students with the information divide in agriculture via an emphasis on the Indian context and requires them to understand the human-augmented and technology-driven alternate pathways that can be useful in bridging the divide. It highlights the presence of both a digital, and information divide in agriculture, and suggests two alternative pathways to enhance digital adoption - human augmented and technology driven. Building upon the fundamental difference in pathways of the above two implementations - video dissemination being largely human-augmented, and FarmBeats being technology-driven, the case features the dilemma of Digital Green's CEO - Rikin Gandhi, who wishes to accelerate digital adoption among farmers via these two pathways. Given the enormous importance of agriculture in India, the case has been positioned in the Indian context. It narrates the broad operational elements of Digital Green's video dissemination models and Microsoft's FarmBeats applications.

Sage Business Cases 2024 Annual Collection.

Books / Online

English

September 17, 2024

Agriculture > Technological innovations > India > Case studies.