Aisle : a Canadian B Corp pivots to scale its impact / Maria Ballesteros-Sola, Kyleen Myrah, Kerry Rempel, Stephanie E. Raible.

9781071937402 :

London : SAGE Publications: SAGE Business Cases Originals, 2024.

1 online resource : illustrations.

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Aisle is a founding Canadian B Corp which manufactures and sells sustainable, natural, reusable menstruation products directly to consumers. In mid-November 2021, Madeleine Shaw, Aisle's cofounder and director of partnership and impact, was preparing a sales presentation for the University of Michigan. Growing investors' interest in FemTech, combined with the negative impact of COVID-19 on business operations, had taken a toll on Aisle's direct-to-consumer business model. Shaw foresaw an opportunity to expand from the direct-to-consumer model to a business-to-business (B2B) approach to create a more significant social impact while expanding the source of revenues. By putting themselves into Shaw's shoes, students will formulate a proposal that fully addresses the university's needs while demonstrating Aisle's organizational commitment to menstrual equity and environmental stewardship, alongside navigating a new and complex buying process. The case allows the students to reflect on critical concepts such as social entrepreneurship, B Corp certification, menstrual equity, blended value, stakeholders' management, social procurement, and greenwashing.

Sage Business Cases 2024 Annual Collection.

Books / Online

English

September 17, 2024