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240109s2020 enka fo 000 0 eng d
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9781071944783 :
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No price
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SAGE Business Cases
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(CaToSAGE)SAGE000018725
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CaToSAGE
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eng
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UtOrBLW
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a-cc---
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HD2755.5
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.K69 2020
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Koza, Karen,
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active 2020,
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author.
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FuelCell energy :
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is China the right market? /
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Karen Koza, Denise Oas, Eric Nelson.
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London :
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Society for Case Research,
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2020.
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1 online resource :
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illustrations.
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text
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txt
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computer
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online resource
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rdacarrier
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SAGE business cases
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Access restricted by licensing agreement.
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This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of International Sales for FCE. He has just returned from a strategic planning meeting focusing on the Chinese energy market. At the meeting, Tom was asked to determine whether or not the Chinese energy market was a good strategic fit for FCE and, if so, whether now was a good time for FCE to enter that market. As a case to determine timing and strategic fit of a new market entrant, the discussion addresses the various issues that Tom must consider in order to make such a determination.
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Description based on XML content.
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Access is available to the Yale community.
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Energy industries
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Management
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Case studies.
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Host countries (Business)
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China
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Case studies.
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International business enterprises
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Case studies.
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Oas, Denise,
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author.
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Nelson, Eric,
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active 2020,
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author.
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Sage Business Cases 2024 Annual Collection.
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SAGE business cases.
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yulint
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None
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Online resource
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Online resource
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Online book
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https://yale.idm.oclc.org/login?URL=https://sk.sagepub.com/cases/fuelcell-energy-is-china-the-right-market
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HD2755.5
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|17264574
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online resource
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2024-09-17T14:11:18.000Z
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DO NOT EDIT. DO NOT EXPORT.
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https://sk.sagepub.com/cases/fuelcell-energy-is-china-the-right-market