FuelCell energy : is China the right market? / Karen Koza, Denise Oas, Eric Nelson.

9781071944783 :

London : Society for Case Research, 2020.

1 online resource : illustrations.

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This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The protagonist, Tom Keith, is the Vice President of International Sales for FCE. He has just returned from a strategic planning meeting focusing on the Chinese energy market. At the meeting, Tom was asked to determine whether or not the Chinese energy market was a good strategic fit for FCE and, if so, whether now was a good time for FCE to enter that market. As a case to determine timing and strategic fit of a new market entrant, the discussion addresses the various issues that Tom must consider in order to make such a determination.

Sage Business Cases 2024 Annual Collection.

Books / Online

English

September 17, 2024