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240109s2024 enka fo 000 0 eng d
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9781071948422 :
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SAGE Business Cases
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(CaToSAGE)SAGE000018762
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CaToSAGE
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eng
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UtOrBLW
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n-us-fl
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TX911.3.M27
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R34 2024
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Rae, Madeline,
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author.
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Disney's Galactic Starcruiser crashes /
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Madeline Rae.
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London :
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SAGE Publications: SAGE Business Cases Originals,
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2024.
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1 online resource :
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illustrations.
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text
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txt
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computer
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online resource
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SAGE Business cases
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Access restricted by licensing agreement.
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This article delves into the recent closure of Disney's Galactic Starcruiser, a Star Wars-themed immersive experience and high-end hotel in Orlando. Despite its initial fanfare, the Galactic Starcruiser faced insurmountable challenges, leading to its closure a mere 19 months after its grand opening. The case asks students to explore the strategic missteps, financial decisions, and operational challenges that contributed to this massive failure for an otherwise successful brand.
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Description based on XML content.
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Access is available to the Yale community.
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Hotels
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Florida
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Case studies.
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Business planning
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Case studies.
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Hotel management
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Florida
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Case studies.
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Sage Business Cases 2024 Annual Collection.
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SAGE Business cases.
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yulint
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None
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Online resource
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Online resource
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Online book
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https://yale.idm.oclc.org/login?URL=https://sk.sagepub.com/cases/disneys-galactic-starcruiser-crashes
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TX911.3.M27
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|17264597
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online resource
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2024-09-17T14:11:19.000Z
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DO NOT EDIT. DO NOT EXPORT.
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https://sk.sagepub.com/cases/disneys-galactic-starcruiser-crashes