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Disney's Galactic Starcruiser crashes
Author
Title
Disney's Galactic Starcruiser crashes / Madeline Rae.
ISBN
9781071948422 :
Publication
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
This article delves into the recent closure of Disney's Galactic Starcruiser, a Star Wars-themed immersive experience and high-end hotel in Orlando. Despite its initial fanfare, the Galactic Starcruiser faced insurmountable challenges, leading to its closure a mere 19 months after its grand opening. The case asks students to explore the strategic missteps, financial decisions, and operational challenges that contributed to this massive failure for an otherwise successful brand.
Variant and related titles
Sage Business Cases 2024 Annual Collection.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Business cases
Subjects
Bookmark As
Citation
