Turbulence's Survivor: Unveil The Story of Fisherman Family Sdn. Bhd. / Lai Ka Fei, Ng Yin Kuan, Khor Hooi Ching, Tan Luen Peng.

9781529619508 :

London : SAGE Publications: SAGE Business Cases Originals, 2023.

1 online resource : illustrations.

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The case involves the current trend of online seafood selling in Malaysia, within the context of the COVID-19 pandemic. In this dire situation, an entrepreneur, Weng Kiang, successfully transformed his business to counter the challenges posed by the pandemic through the adoption of livestreaming. The case delineates how the entrepreneur outperformed existing rivals in the market with his novel approaches to interacting with customers nationwide. In addition, the case highlights different strategies adopted by the entrepreneur during the upheaval to mitigate risks to the business. Students will be asked to analyze the challenges faced by the entrepreneur, evaluate the effectiveness of the business strategies adopted, and suggest improvements to help the business thrive during uncertain times.

Sage Business Cases 2023 Annual Collection.

Books / Online

English

September 17, 2024