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Colorado's marijuana tourism market : where will the industry go from here?
Author
Title
Colorado's marijuana tourism market : where will the industry go from here? / Soo K. Kang.
ISBN
9781526436153 (ebook) :
Publication
London : SAGE Publications: SAGE Business Cases Originals, 2018.
Physical Description
1 online resource : illustrations.
Local Notes
Access is available to the Yale community.
Notes
Description based on XML content.
Access and use
Access restricted by licensing agreement.
Summary
This case examines how the marijuana tourism industry has been legalized and developed in the last three years in Colorado. As the frontrunner in the industry, Colorado's budding marijuana industry recorded total sales of $1.6 billion in 2016, contributing nearly $200 million to the state coffer. Considering that there is little empirical research on the marijuana industry and marijuana tourism, this study will shed light on a burgeoning area touted as a 'green rush' by drawing upon secondary sources such as newspapers, trade magazines, online publications, interviews with industry professionals, and personal observation. Into the fourth year of legalization, the marijuana tourism market in Colorado is expected to encounter unprecedented political, legal, and operational challenges to keep its market share and remain at the top of the competition.
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
Bibliography
Includes bibliographical references and index.
Subjects
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