Books+ Search Results
Helping Chinese consumers making the informed choices : the challenge of trust
Author
Title
Helping Chinese consumers making the informed choices : the challenge of trust / Shali Wu & David Yuan.
ISBN
9781473958876 (ebook) :
Publication
[London] : SAGE, 2016.
Physical Description
1 online resource : illustrations (black and white, and colour).
Local Notes
Access is available to the Yale community.
Notes
Originally Published in: Wu, S., & Yuan, D. (2014). Helping Chinese consumers making the informed choices: The challenge of Trust. 8-314-311. Beijing: Tsinghua SEM Chinese Business Case Center.
Description based on online resource; title from home page (viewed on May 6, 2016).
Access and use
Access restricted by licensing agreement.
Summary
35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic consumption, more and more Chinese consumers are realizing they need an independent shopping guide that can help them to find the quality and functionality they need from among millions of alternatives. However, few solutions in the market meet the necessary criteria for independent reviews, competent expertise and wide coverage. QuarkMan technology was tailored to meet this need.
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE knowledge. Cases
Subjects
Also listed under
Bookmark As
Citation
