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Chipotle Mexican Grill, Inc. : supply chain in crisis (B)
Author
Title
Chipotle Mexican Grill, Inc. : supply chain in crisis (B) / Syvia Banda, Elizabeth Sadler, Bradley Wise, James S. O'Rourke.
ISBN
9781526406798 (ebook) :
Publication
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Originally published: Banda, S., Sadler, E., Wise, B., & ORourke, J. S. (2016). Chipotle Mexican Grill, Inc.: Supply chain in crisis (B). 16-05 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
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Summary
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
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