Kodak : reacting to core market changes / Julie Hodges, Roger Gill.
ISBN
9781526405340 (ebook) :
Publication
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Originally published: Hodges, J., & Gill, R. (2015). Kodak [Supplemental material]. In Sustaining change in organizations. London, UK: SAGE Publications Ltd. ISBN: 9781446207789.
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Summary
Kodak has faced an unprecedented magnitude of change. The speed with which Kodaks core market for traditional silver halide roll-film has collapsed in recent decades is blistering. This case study offers some insights on why Kodak filed for Chapter 11 bankruptcy protection in January 2012.