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Kodak : reacting to core market changes
Author
Title
Kodak : reacting to core market changes / Julie Hodges, Roger Gill.
ISBN
9781526405340 (ebook) :
Publication
London : SAGE Publications Ltd, 2017.
Physical Description
1 online resource.
Local Notes
Access is available to the Yale community.
Notes
Originally published: Hodges, J., & Gill, R. (2015). Kodak [Supplemental material]. In Sustaining change in organizations. London, UK: SAGE Publications Ltd. ISBN: 9781446207789.
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Summary
Kodak has faced an unprecedented magnitude of change. The speed with which Kodaks core market for traditional silver halide roll-film has collapsed in recent decades is blistering. This case study offers some insights on why Kodak filed for Chapter 11 bankruptcy protection in January 2012.
Variant and related titles
Sage Business Cases Essentials.
Format
Books / Online
Language
English
Added to Catalog
September 17, 2024
Series
SAGE Knowledge. Cases
Bibliography
Includes bibliographical references and index.
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